Our Values
At Friday, we're driven by three core values: sustainability for our planet, accessibility for all people, and a deep commitment to humanity. These principles guide everything we create and every decision we make.
Building technology with purpose and responsibility
Sustainability
Fast, reliable and sustainable






Earth-friendly digital products
Our environmental approach
We build with intention — responsibly, for people, for progress, and for the planet. Every product we create moves the world forward without leaving it behind, built with technology that respects the world it lives in.
Our commitment to accessibility
Accessibility is empathy in action. Every person deserves the power to engage, create, and thrive. Technology should move humanity forward, together.
Inclusive Design
Good design is accessible design




Humanity
Building the Next Generation of Engineering Talent
By providing educational workshops and hands-on learning experiences, we empower young minds to innovate and create technology that benefits humanity. Our commitment extends beyond our products—we invest in people, education, and the future of technology.






Human Rights
Prioritising Privacy
Data Protection
We implement industry-leading encryption and security protocols. Your information is stored and transmitted securely, remaining safe from unauthorised access.
User Consent & Control
We believe in giving users full control over their data. Our apps are designed to be transparent, with clear privacy settings and user consent options.
Transparent Practices
We prioritise transparency in our data practices. You'll always know how your data is being used, applying highest standards of integrity in handling your information.
Philanthropy with a purpose
Enabling financial inclusion with Sam Payments
At the heart of our mission is the belief that technology should serve humanity. Our philanthropic projects, like Sam Payments, are designed to address critical societal needs and enable financial inclusion for charities and communities. We build technology that makes a real difference in people's lives, empowering organizations to focus on their mission rather than payment infrastructure.

Ready to build what’s next?
We collaborate with founders, investors, and creators shaping the future of technology.
If your idea has conviction, we want to hear it.